Wiener - travel insurance
PROJECT
Marketing strategy,
Web development,
SEO optimization
CLIENT
Wiener osiguranje Vienna Insurance Group
DATE
May 2019
Wiener Insurance Vienna Insurance group d.d. is part of the leading insurance group in Central and Eastern Europe.
Wiener has decided to start an campaign based on promoting travel insurance to young adults. They needed a good digital marketing strategy so they have decided to collaborate with Faculty of Economics and Business, University of Zagreb. Group of students (including me) have been selected and delegated to make a creative digital solution. One of those solutions was a small micro site where Wiener Insurance would be able to promote its travel insurance in many ways, from posts about why is travel insurance good for travelers to case studies ect.